January 19th, 2011
By Guest Blogger – Andrea McArthur
What do you get when you combine environmentally conscientious vampire craze fans with innovative grassroots web campaigns that support a partner organization founded by a celebrity role model? Vampire Support, a promising youth-led organization for 2011 with a mission to “raise awareness about causes by using the vampire phenomenon to start projects and encourage the world’s youth to speak up for what they believe in.”
Its founders Chloe Dawn and Amber Davis have led several campaigns already to support the launch of the Ian Somerhalder Foundation and help with Gulf of Mexico relief through the National Wildlife Federation. Their new campaign requires youth to demonstrate their awareness of the oil spill in the Gulf of Mexico to compete in a raffle for a basket of Twilight prizes. All proceeds will support the Ian Somerhalder Foundation. What better way to engage youth in taking action than by raising money for an organization supporting innovative partnership projects resulting in real outcomes for the environment.

What really give this campaign impact are not only the long-term environmental outcomes that will result thanks to funds raised for the IanSomerhalder Foundation, but also the results it will have for participants as well. The contest ballots will represent tangible evidence of participants’ “awareness raised” about the oil spill in the Gulf and the prize is truly enticing due to its pop culture relevance.
Want to participate in the contest but need to brush up on your knowledge of the oil spill first? Visit the official website of the Ian Somerhalder Foundation to do your research. Be sure to enter Vampire Support’s contest before January 22nd.
Follow Vampire Support on Facebook and Twitter to stay in touch with culturally-relevant grassroots youth leadership online.
Andrea McArthur is a MSW Candidate at Wilfrid Laurier University. She is completing a thesis about youth volunteers who participate in indirect services in the Greater Toronto Area.
Want to become a guest blogger for Getinvolved? Shoot me an email at caitied@getinvolved.ca with your idea, cause or story!








