June 27th, 2011
By Guest Blogger: Phoebe Powell, Volunteer Canada
Non-profit organizations are always hunting for new, innovative ways to share their stories and interact with their networks. Podcasts can serve as an effective brand-building tool for non-profits. In the non-profit sector, where money is often tight, podcasts can help organizations extend their reach and build new audiences without investing a great deal of cash.
Podcasts can help organizations forge relationships and reach new audiences. Inviting expert guests to participate in your podcast not only brings an added layer of credibility to the show, it also exposes your guests’ networks to the work of your organization, and can bring them into your own circle.
By focusing on your organization’s area of work, your podcast can help establish your organization as a leader in its field. By maintaining focus on its mission, a non-profit can effectively build its brand across a new platform.
The Dos and Don’ts of podcasting
Do focus on what you know. The key to producing a captivating podcast is having a clear focus; you must know why you’re recording your show. Stick to subjects that relate to your organization’s work. Keep your intended audience in mind when developing an episode – will they be interested?
Do cross promote. Use your podcast to promote your organization’s work. While the focus should be broadcasting engaging content, there’s no reason it can’t tie to your organization’s campaigns and projects. Don’t forget to promote your podcast through your networks – social media, newsletters and your organization’s websites are great platforms for spreading the word about your podcast.
Don’t get too heavy. While differing views and respectful debate can make podcasts interesting, avoid direct confrontation with guests. They’re on the show to share their expertise, and it’s your role to stimulate conversation, not to provoke.
Volunteer Canada launched its new eVOLution podcast series at the 2011 Canadian Business and Community Partnership Forum. The series explores topics and trends affecting the voluntary sector, and it features live-to-tape interviews with experts from the non-profit and corporate sectors.
Click here to download eVOLution episodes for free from the iTunes store.
Interested in finding a Volunteer Centre in your area? Check out this list of centres across the country!